NRS | Logo Design & Illustration

Brand Illustration: Working closely with the Creative Director, we envisioned an illustration inspired by the natural slow to fast movement and formation of water. Whitewater, waves, and whirlpools were all key components in the creative vision of this line graphic.

The brand illustration is anticipated to reside on POP assets, photography, printed materials such as catalogs, hangtags, as well as various web imagery and banners.

Drawn to Water campaign logo: I was asked to create a hand-drawn typographic logo for a short film about what draws us to water. I was instantly inspired by the imagery and dialog of the short film to create a typographic mark that communicated the fragility and resilience of water.

Drawn to Water also ran as a social media campaign, giving away weekly prizes along with a final grand prize.